After spending hours building your own website or investing thousands of dollars to have someone else do it for you, you definitely want to make sure you start driving traffic to your website. In fact, one of your basic marketing goals should be to drive people to your website because it’s your website that will convert people from simply being interested in your products or services to purchasing them.
But how exactly do you get people who aren’t your friends and family to land on your website? That’s a question that’s as old as time.
Keep reading to find out how you can drive targeted individuals to your website and get them excited about what you have to offer.
Publish Blog Posts Consistently
I love recommending to people that they blog because not only does it provide value by sharing free information with your readers but it also gets people on your website. Think about it: you write a brilliant blog post on a topic that you’re a total expert in, and you write a captivating social media post to promote the blog that drives people to your website.
And boom, there you go: this one piece of content now has the opportunity to bring tens, hundreds, or even thousands of new faces to your site. It’s especially helpful when you write blog posts that are evergreen, or remain true no matter how long in the future people read them, so that you can continue to share them over and over and get people interested.
Capitalize on PR Opportunities
Whether you write a guest blog for a site, be a podcast guest, participate in a virtual summit, or something else, PR opportunities almost always include a link back to your site. That means you’re able to cross-promote yourself with this publication’s audience and get seen in front of the right people who would be itching to go to your site to learn more about you and what you do after consuming the content that you shared on that publication.
PR is a fantastic outlet to consider because you’re tapping into a large and engaged audience that someone else has spent time building and using it for your own benefit. Score!
Create Free Resources
Who doesn’t love getting stuff for free? If it aligns with your business and goals, consider creating a free resource hub on your website full of resources on topics relating to your zone of genius. You can consistently promote these resources through your marketing efforts, which will make people want to click to your website and get the freebie for themselves.
Bonus: You can drive traffic to your website and build your email list when you require people to opt into your list before receiving the free item they desire!
List Your Website in Directories
When you hear the term “online directory,” you may instantly think of the early 2000s, but directories are a viable way to get people to discover and click through to your website! A few well-known directories include:
- Google My Business
- Yelp
- Bing Places
- Your local chamber of commerce
- BBB
However, you can also research specific directories that might be related to your industry on which to get listed. It doesn’t hurt to get listed on as many directories as possible because it gives you ample opportunity to get found!
These are just a few ideas to help you increase your page views, but there are so many more out there that can help the right people land on your website. The most important thing to remember is to be consistent with your efforts because it’s the consistency that will continue to bring you great results.
