Alicia Williams

EP 4  /  Jun 11, 2020


Alicia Williams is the cofounder and CEO of Aliste Marketing. She is an award-winning entrepreneur and author whose out-of-the-box creative strategies have helped businesses expand their market reach by effectively using social media. As an accomplished public speaker, she has enlightened and entertained audiences at local and national conferences as well as on regional radio programs. Her drive and talent has led her to receiving the 2016 Outstanding Women of Family Business Award, being recognized as one of The Worcester Business Journal’s 40 Under Forty, and being named the Spotlight Entrepreneur for Capital One Spark.

Show Notes

  • How the 2008 recession led Alicia to starting her own business
  • “Networking is the one of the most uncomfortable yet important things to do… I was 21 years old networking with people 2-3 times my age.”
  • Working with the wrong people brought Alicia closer to working with the right ones
  • “Being young is a barrier that’s in your head.”
  • How entrepreneurship made it possible for Alicia to start a family
  • “You are the sales person, accounts receivable, head marketer, CEO… you are EVERYTHING.”
  • Alicia’s #1 tip to keep in mind when starting a business


  • Terrific interview. Sooo wish Alicia were here in the Tampa area so I could tempt her over to talk to my University of Tampa students and PRSSA chapters at UT and the University of South Florida! Incredibly proud of all that she has accomplished!


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