Ethan Hirshberg

EP 9  /  Jul 16, 2020


Ethan Hirshberg is the founder of Ethan’s, a Boulder, Colorado-based functional shot company launched in 2017. Born on Stonyfield Farm and raised by organic food entrepreneurs, Ethan has had both food and business in his blood since Day 1 and started Ethan’s to create on-the-go health solutions.

Useful Links

Show Notes

  • The unpleasant taste of apple cider vinegar being Ethan’s inspiration
  • “Any business success or failure is based on luck.”
  • “If you’re having a problem in your daily life, there are definitely other people facing the same thing.”
  • How putting his personal email on every bottle’s label allows for honest communication and improvement with customers
  • The importance of just starting

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