Steven Wilcox

EP 41  /  Feb 25, 2021


Steven Wilcox is a graduate of Chapman University in Orange County, California. After school, he began working with global action sports brands such as Oakley, Quiksilver, DC Shoes and Roxy, where he developed a fundamental understanding of brand building and the strategies required to authentically reach a brand’s audience. Today, Steven is the Founder and CEO of PARKIT, an outdoor brand that wants you to get outside and Enjoy The Exploration.

Useful Links

Show Notes

  • The challenge of getting a product built
  • “Behind every great brand that exists today is a bunch of young, successful digital marketers.”
  • Why Steven wishes he hired the right people earlier
  • Learning more working for yourself at a young age than you would in a W2 job
  • “When you jump into entrepreneurship, you understand how the smallest possible role makes the biggest impact in someone’s mind.”

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