Steven Wilcox is a graduate of Chapman University in Orange County, California. After school, he began working with global action sports brands such as Oakley, Quiksilver, DC Shoes and Roxy, where he developed a fundamental understanding of brand building and the strategies required to authentically reach a brand’s audience. Today, Steven is the Founder and CEO of PARKIT, an outdoor brand that wants you to get outside and Enjoy The Exploration.
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Show Notes
- The challenge of getting a product built
- “Behind every great brand that exists today is a bunch of young, successful digital marketers.”
- Why Steven wishes he hired the right people earlier
- Learning more working for yourself at a young age than you would in a W2 job
- “When you jump into entrepreneurship, you understand how the smallest possible role makes the biggest impact in someone’s mind.”